Ep 1 - The Need for Developer Advocacy with Baruch Sadogursky from JFrog
For our first episode, we are joined by Baruch Sadogursky, Developer Advocate at JFrog, to discuss the crucial aspects of developer relations, if DevOps might actually be a damaging term, and Baruch's vision for the future of code which he refers to as "Liquid Software".
About Baruch
Baruch Sadogursky (a.k.a JBaruch) is the Head of DevOps Advocacy and a Developer Advocate at JFrog. His passion is speaking about technology. Well, speaking in general, but doing it about technology makes him look smart, and more than 20 years of hi-tech experience sure helps. When he’s not on stage (or on a plane to get there), he learns about technology, people and how they work, or more precisely, don’t work together.
He is a co-author of the Liquid Software book, a CNCF ambassador and a passionate conference speaker on DevOps, DevSecOps, digital transformation, containers and cloud-native, artifact management and other topics, and is a regular at the industry’s most prestigious events including KubeCon, DockerCon, Devoxx, DevOps Days, OSCON, Qcon, JavaOne and many others. You can see some of his talks at jfrog.com/shownotes.
About JFrog
JFrog is on a mission to be the company powering all of the world’s software updates, driven by a “Liquid Software” vision to allow the seamless, secure flow of binaries from developers to the edge. The company’s end-to-end DevOps platform – the JFrog Platform - provides the tools and visibility required by modern organizations to solve today’s challenges across critical pieces of the DevOps cycle. JFrog is trusted by millions of users and thousands of customers, including a majority of the Fortune 100 companies worldwide.
What You’ll Learn
- The crucial role of developer advocacy in modern software companies
- Why “DevOps” might actually be a damaging term and what we should use instead
- Baruch’s vision for “Liquid Software” — the future of seamless code delivery
- How developer relations bridges the gap between product teams and engineering communities
- Best practices for building authentic developer communities around your product
Key Topics Covered
- Developer Advocacy: Why every tech company needs developer advocates and what they actually do
- Liquid Software: JFrog’s vision for seamless, secure binary flow from developers to the edge
- DevOps Terminology: The unintended consequences of how we name and frame engineering practices
- Community Building: Strategies for creating genuine engagement with developer communities
Who Should Watch
This episode is ideal for:
- Developer advocates and DevRel professionals looking for insights from industry leaders
- Engineering leaders building developer relations programs
- Product managers wanting to better engage their developer audience
- Anyone interested in the intersection of developer tooling and community building
Related Resources
- All Podcast Episodes — Browse the complete “It Works on My Computer” series
- Webinars — Live and on-demand sessions on DevOps and platform engineering
- Blog — Latest insights on developer productivity and DevOps best practices